Advertising display stand



Jan. 5, 1932. G. HYMAN 1,839,881

ADVERTISING DISPLAY STAND Filed April 18, 1931 ATTORNEY Patented Jan. 5, 1932 UNITED STATES GEORGE HYMAILOF BRONX, NEW YQRK i Apvnizir-rsme pIsPL Y STAND Application filed. April 18,

This invention relates to display devices in general and particularly to the kind used for advertising more than one article in a predetermined periodical order. q

The prime objects-of my invention are to provide a simple, relatively inexpensive and more attractive and effective device of this kind, by means of which not only the orinted word but the goods themselves may e displayed and brought to the attention of the public and leave a lasting impression not only of the name but of the actual appearance of the merchandise displayed.

Anotherobject of nay-invention is to provide a device of this kind which may be placed either in the show windows of stores or con structed independently on pedestalsin halls or on floors or streets, and which may beilluminated from Within to not only attract attention of the passer-'by'but more clearly display the goods advertised.

The foregoing and stillfurther objects will become more clearly apparent from the following description in connection with'ihel accompanying drawings, showing preferred illustrations of my device, but not intended to limit me to the specific disclosure, and in which: i V

Fig. 1' is atop view of my device, partially in section. Fig. 2 is a side elevation thereof, also partially in section. Fig. 3 is a partial front elevation of my device, showing its exterior.

Fig. 4 illustrates a modified form of' my device.

Now referring to the drawings numeral 10 denotes the base of my device which is preferably an octagon. and supports a casing in 40 the form of a tower which consists of an understructure 11 and an upper structure 12, the latter is covered by means of a closure 13. The casing is preferably of a frame work construction so as to facilitate receiving a plurality of translucent or opaque and transparent panes. A similar constructionis provided on the cover.

Within the casing and resting upon base 12 is rotatably mounted at 14. a member 50 15 having at its lower portion 16 compartstructure are made oftranslucent or opaque her-the same advertising matter and subject 1931. Serial No. 531,0?6.

nients for receivinggoods to'be displayed while 113911131391: portion 17 is divided into fields for receivlng advertising matterindicated at 18.

The rotary member 15 is preferably held in vertical position by means of a throughgoing "shaft 19 held in suitable bearings, and its upper end is composed of a gear arrangement '20 adapted to propel a windmill 21 mounted in the upp'er portion of the casing, and provided with wings 22 adaptedto receive suitable advertising matter thereon.

Seven panes of the under structure and the corresponding number of panes of the upper material, while panes 23 and 24 are made transparent material. I

' The frames for these two panes may be also left without glass, if desired, to render visible any articles or advertising matter supported by the rotary member within the casing. 1

A suitable motor drive indicated at 25 of Fig. 2, is adapted to propel shaft 19 and thereby cause the rotation of rotary member 15 andwindmill 21. The upper'portion 17 is-divided into eight sections, each one of which carries an advertising integral in the form of panels similar to that indicated at 18. Below each panel, the rotary member is provided with a compartment in which the goods advertised on panel 18 are displayed. As the rotary member 15 rotates one field and one compartment passes by the transparent panels 23 and 24, thereby making visible the advertising matter and the article. i

In the construction in Figs. 1, 2 and 3, eight different items may be advertised in rotation and after each full turn of the rotary memappears periodically.

I The modified form in Fig. 4, of my device, represents a lower structure resting on a suitable base and an upper structure disposed above portion 26, and indicated at 27. It will be observed that the lower frusto-cone structure is made of either solid or translucent material as is the cylindrical upper portion 27 and in each of the portions are provided transparent openings marked 28 and 29 through which articles and the advertising matter appearing above may be observed.

In this modiied form the top member is missing, yetmay be readily visualized.

As will be seen from the structure, the construction of my device is extremely simple and effective, but in order to still further enhance the effectiveness, I preferably provide illuminating effects within the casing so that the advertising matter, which may also be made translucent, can be seen more readily at'night and in the day time, so that the article reposing below the advertising matter may be illuminated.

A similar arrangement is provided and shown on the top portion in Figs. 1 and 20f my device where a bulb 30 is illustrated.

While I have shown and described a specific form of my device, be it understood that modifications and improvements may be made therein, which may become necessary when the device is employed for advertising different articles, and I therefore reserve the rights to make such changes or improve-, ments without departing fromthe broad scope of my invention as set forth in the annexed claims.

. I claim:

1. A display stand, comprising a hollow,

partment being adapted to be brought periodically in alinement with and made visi-" ble through said transparent portions of the casing, said shaft having operative provisions at its upper end, a windmlll dev ce secured revolvingly at the upper portion of said casing and connected with said operative provisions and adapted to carry additional advertisements onits wings.

2. In a display device, a casing comprising a rigid framework provided with opaque or translucent panels or portions composing the major part of its outersurface, and a relatively small section of transparent or visible panels or portions, a member adapted for continuous rotation mounted in said casing, means for operating said member also mounted therein, said rotary member having integral panels for carrying a plurality of advertisements and having a plurality of compartments for carrying corresponding display-goods adapted to be made periodically visible through said transparent portions as said member rotates, a windmill arrangement provided at the top of the casing and operatively connected with said rotary member, and adapted to carry advertising matter on the wings.

3. In a display device, a tower-shaped casing-having a substantially wholly translucent outer surface and transparent, relatively smaller portions provided therein, a rotary member adapted for continuous rotation in said casing, operating means for said member in said casing, a plurality of indicia carrying panels integral with said member, a corresponding number of compartments for displaying goods arranged below said panels and forming parts of said member, both panels and compartments adapted to periodically pass the transparent portions of said casing and become visible, a windmill arrangement mounted at the top of said casing and operatively connected with said rotary member and adapted to carry advertising matter upon its wings,and illuminating means provided within said casing.

A. A display stand comprising a casing having an upper and lower display portion, a rotor in the casing and having a plurality of advertising panels anddisplay-goods compartments. arranged tobe positioned successively in co-incidence with the said display portions of the casing, a continuously rotatable shaft carrying said rotor, and extending through and beyond, the upper end of the rotor, said shaft being arranged in bearings above and below the rotor, a bevel gear secured to the upper end of said shaft, a mating gear operatively associated with the bevel gear, a horizontal rotatable shaft to which the mating gear is fixed, said horizontal shaft extending through the wall of the casing, a windmill vane element secured to the extending end of the .horizontal shaft, a speed-reducing gear unit secured to the lower end of saidfirst shaft, and a motor operatively associated with said speed-reducing gear unit.

Signed at New York, in the county and State of New York, thisl7th day of April,

GEORGE HYMAN. 

